Personalising AMR for your business

Strategically, the primary purpose of a business is to Acquire, Maximise, and Retain the right customers. Everything that contributes to this is an investment; anything which doesn't is a cost!

Without customers, businesses don't exist. That's a simple fact that no business owner can dispute. The challenge is that most business owners, business leaders, and entrepreneurs over-engineer their business growth model, making it more complex than it needs to be. They introduce layers of management that stifle and delay decision-making. They create unnecessary systems, processes, and procedures that dilute the focus of their people from doing what they do best.

You will need to ask yourself some critical questions and give candid answers. This will give you a template to make changes to optimise your potential.


QUESTION 1: How do you increase the number of customers?
QUESTION 2: How do you increase the average order value?
QUESTION 3: How do you increase the average order frequency?
QUESTION 4:How do you increase the retention of customers? 

QUESTION 5: Which activities are an investment, and which are a cost?

QUESTION 6: What's the lifetime value of a customer to your business?

QUESTION 7: What's the acceptable acquisition cost of a customer?

QUESTION 8: What's the cost to serve?

QUESTION 9: What's your profitability by customer, taking into account acquisition, cost to serve, product mix and lifetime value? 

QUESTION 10: What different strategies do you have in place for acquiring, maximising and retaining customers?

QUESTION 11: Are they grouped together into your overall business growth strategy?

take action; achieve more