We are more connected than ever, the question is are we really connecting - A simple guide to networks

We are more connected than ever before… or are we? 

Let’s start by providing some clarity. Business networks are not business networking. Business networking has taken off over the last two decades giving close groups of people access to a platform to share contacts and networks, often over a bacon sandwich.

While this approach will probably suit a small number of industries, painters, builders, plumbers and accountants, etc, where there is a regular need for service-based companies, networking is unlikely to transform most businesses.

Therefore, networks are entirely different; this approach is how you capitalise on the wealth of contacts you already have in your business, including your people, customers, and partners. Let’s explore each one in more detail:

Your people are a part of your network. Every person in your business is connected to many people who could help your business grow.

Providing your people are proud of your business, engaged in their role and happy to work there, they could be tremendous advocates for your business. But, are you connecting through your people to other people to maximise this opportunity? Something worth considering is encouraging your people to connect the dots. Maybe offer incentives to support the promotion of the links between the two.

A happy customer is not only a valuable customer from a loyalty and retention perspective but also a great sales and promotion tool. Imagine how many of your customers are connected to other like-minded customers. How can you capitalise on this and use it to drive people to your business?

Everyone in your partner network makes up a place in your network. Here are a few examples:

Your accountant – Your accountant will have numerous connections to their customers and their networks

Your solicitor – Your solicitor will also have multiple connections to their customers and their networks

Your suppliers – Your suppliers not only supply your competitors; they probably supply other people as well… that said, your competitors might be a crucial part of your network too!

Your friends – Who do your friends know that could benefit your business?

The list goes on; your printer, waste removal company, phone supplier, event management company, etc. The key to networks is to build exceptional relationships. Their power will extend significantly in the return you get from them. Don’t leave this to chance.